About Me

Attending Wilston State School from 2003 to 2009 was a formative experience that laid the foundation for both my personal and creative growth. The supportive environment, along with the inspiring people I encountered, played a pivotal role in shaping my aspirations and values. It was within these nurturing walls that my creative spirit began to thrive, setting the stage for the passions and pursuits I continue to follow today. Reflecting on my time there, I’m deeply grateful for the experiences and lessons that propelled me toward a brighter future.

High school was more than just academics for me, it was a time of growth, exploration, and discovering my passions. At Kelvin Grove State College (2010–2014), I immersed myself in a variety of experiences that shaped who I am today. While pursuing my interest in creative fields, I earned a Certificate II in Creative Industries (Media), which sparked my enthusiasm for design. Alongside this, I completed certifications in Introduction and Advanced Sports Taping and a Certificate III in Fitness, expanding my skills beyond the creative realm. My involvement in the school’s renowned Soccer School of Excellence added a dynamic, team-driven element to my journey, teaching me discipline and perseverance. Together, these experiences provided a diverse foundation that continues to influence my passion for design and personal growth.

When I first enrolled in the Creative Industries (Media) Certificate II program at Kelvin Grove State College (2010–2011), I wasn’t entirely certain it was the right path for me. However, everything changed once I immersed myself in the hands-on projects. Exploring the worlds of graphic design, web design, and video editing quickly ignited a passion I hadn’t expected. These creative disciplines captivated me from the start, transforming my initial doubts into a genuine love for design and laying the foundation for my future endeavors in the creative industry.

In the midst of my university studies, I dedicated my spare time to completing the Online Marketing Fundamentals Certificate offered by Google in 2017. This immersive online program enhanced my comprehension of various aspects crucial to the realm of digital advertising, including search engine optimization (SEO), as well as providing me with comprehensive insights into the intricate workings of the Google infrastructure. This certificate experience proved invaluable in broadening my understanding of online marketing and equipping me with practical skills relevant to the digital landscape.

From 2015 to 2018, I embarked on a transformative journey at Griffith University, pursuing a Bachelor's Degree in Multimedia. This chapter of my life not only enriched my academic knowledge but also introduced me to individuals who would become cherished pillars in my personal sphere. Immerse in a diverse range of subjects, I had the privilege of delving deep into the realms of design and marketing. With a major in visual communication design and a minor in marketing, I honed my skills and expanded my understanding of these disciplines, setting the stage for my future endeavors in the dynamic fields of design and marketing.

I eagerly took on the role of manager for an incredible soccer club, where I contributed to both creative projects and key managerial tasks. My responsibilities included managing and updating the club’s website on WiX, optimizing it for better search engine visibility. I also created engaging content for the club’s Facebook and Instagram pages, helping to build strong connections within the community. In addition, I supported club members by addressing their questions and providing helpful guidance. I was actively involved in planning and coordinating community events like BBQs, photo days, and presentation nights. On game days and during training sessions, I efficiently organized and managed my team, ensuring everything ran smoothly while fostering a positive, supportive environment.

Bringing an idea to life and turning it into a viable business is no small feat, that’s what I discovered during the Technology Entrepreneurship Certificate program at Harvard University in 2021. The course broke down the entrepreneurial process in unexpected ways, focusing not just on business plans and strategies but on how raw ideas evolve, face challenges, and find their place in the market. It was an eye-opening experience that revealed the behind-the-scenes intricacies of launching a business, from navigating market demands to aligning innovative concepts with real-world needs. This program didn’t just add to my knowledge, it shifted how I think about growth, adaptability, and the entrepreneurial mindset.

Seeking to deepen my expertise in digital marketing, I enrolled in the Digital Marketing Certificate program offered by Meta in 2021. This comprehensive course provided an in-depth understanding of marketing fundamentals within the Facebook ecosystem, covering both basic and advanced concepts. I gained valuable knowledge on creating targeted advertisements that resonate with specific audiences, while strategically aligning campaigns with diverse business objectives. The program also offered insights into effectively leveraging digital marketing techniques to reach the right audience at the right time, enhancing the overall impact and performance of advertising campaigns.

As an Ecommerce Coordinator, I've been pivotal in driving business growth and enhancing operational efficiency. My role involved using Maropost Commerce Cloud for a more efficient business front end, integrating MYOB Exo and its CRM for better synergy, and applying AI for optimized functions and workflows. I also upgraded old systems to boost global ROI, utilized Adobe Creative Cloud for engaging content, and managed Microsoft 365 ecosystems. My responsibilities included implementing digital advertising and social media best practices, using Asana for project management, providing top-notch customer support, and conducting product design and user testing. I led impactful EDM campaigns for B2B and B2C markets, automated warehouse and shipping, and used analytics for continuous improvement. These efforts have markedly improved business performance, positioning us strongly in a competitive market.

At BSR Group, as an Ecommerce Specialist, I've adeptly combined strategic planning and execution, spearheading successful digital campaigns for notable Australian brands. My key focus has been managing B2C platforms, particularly in consumer electronics and furniture, refining user experience through content and interface adjustments. Utilizing data-driven methodologies and AI integration, I've streamlined operations and optimized system functions. My proactive approach extends to sales optimization, developing cross-sell and up-sell strategies aligned with customer behaviors, employing product recommendations, and leveraging sales funnel insights for increased conversions and order values. My proficiency in using Adobe Suite and Adobe Commerce platforms has been crucial in designing captivating visuals and managing ecommerce projects effectively, ensuring user-friendly experiences. Collaboration with developers has been key to resolving web issues, with my previous roles underscoring the importance of operational efficiency, agile project management, and customer dedication in the competitive ecommerce landscape.

The Marketing Foundations: Eommerce course on LinkedIn offered practical insights into the key strategies behind successful online businesses. It covered everything from setting up an effective online store, choosing the right platform, designing user-friendly interfaces, and crafting smart pricing strategies, to mastering techniques for attracting and retaining customers. The course highlighted ways to drive traffic using SEO, content marketing, and paid advertising while also focusing on conversion rate optimization to turn visitors into loyal customers. Learning how to analyze eommerce performance through data and key metrics was especially valuable, as it showed how to continuously refine marketing efforts. This course sharpened my skills in creating data-driven strategies that boost growth and enhance customer engagement in competitive digital markets.

Artificial intelligence is transforming the way we live and work, and the Introduction to Artificial Intelligence course by IBM gave me a deeper understanding of how it all comes together. Rather than just focusing on theory, the course broke down how AI solves real-world problems, whether it’s through advanced problem-solving techniques, decision-making processes powered by reasoning, or machines learning and improving from data. I explored how AI interprets sensory information (like images and sounds) and even understands human language through natural language processing. Seeing these concepts applied in fields like robotics and computer vision really showcased AI's versatility. This experience gave me both a solid technical foundation and a fresh perspective on how AI can drive innovation in various industries.

In today’s competitive digital landscape, understanding how to create effective ad campaigns is essential. The Digital Advertising course from Semrush equipped me with the fundamentals needed to navigate this space confidently. The course broke down the core goals of digital advertising, such as boosting brand awareness, generating leads, and fostering customer retention. I explored a variety of advertising channels, including search, social media, display networks, programmatic buying, and video ads, learning how to tailor strategies for each. A key takeaway was mastering essential metrics like CPM, CPC, conversion rates, and ROAS to measure and optimize campaign performance. The course also highlighted the importance of competitor research to uncover strategic opportunities. By the end, I was able to develop comprehensive digital advertising strategies that align with business objectives, target the right audiences, and deliver impactful results.

The Social Media Content and Strategy course, offered by Adobe, gave me a solid understanding of how to plan, create, and manage content that actually works across different social platforms. It focused on building content that connects with the right audience while staying true to a brand’s voice and goals. I learned how to map out content strategies, create engaging posts, and measure what’s working using key metrics like reach, engagement, and conversions. The course also covered content calendars, platform-specific best practices, and how to adjust strategies based on performance. A big takeaway for me was how important it is to tell stories that resonate and build real connections with audiences. By the end, I felt confident developing social media strategies that help brands grow their presence and build stronger relationships with their audience.