About Me

Wilston State School, my alma mater from 2003 to 2009, laid the groundwork for my personal growth and played a pivotal role in shaping the person I am today. Gratitude fills my heart towards this primary school and the individuals who walked its halls, for their collective influence propelled me to strive for a brighter future. Moreover, it was within the nurturing walls of this institution that my creative spirit flourished, providing the foundation upon which my current endeavors stand.

During my enrollment in the Creative Industries (Media) Certificate II program at Kelvin Grove State College from 2010 to 2011, I initially harbored uncertainties about whether it was the right path for me. However, once I delved into the practical aspects of the coursework, my doubts dissipated as a newfound passion blossomed within me. The realms of graphic design, web design, and video editing, which formed integral components of the certificate, captivated my interest instantaneously, solidifying my love for these creative disciplines.

During my tenure at Kelvin Grove State College from 2010 to 2014, I acquired a wealth of life skills that played a pivotal role in fostering my passion for design-oriented endeavors. Notably, I successfully completed my Certificate II in Creative Industries (Media), along with obtaining certifications in Introduction and Advanced Sports Taping, and a Certificate III in Fitness. Concurrently, I had the privilege of being part of their esteemed soccer school of excellence, which added an enriching dimension to my high school experience. The collective experiences and educational pursuits at Kelvin Grove laid a solid foundation for my future endeavors in design-based fields.

In the midst of my university studies, I dedicated my spare time to completing the Online Marketing Fundamentals Certificate offered by Google in 2017. This immersive online program enhanced my comprehension of various aspects crucial to the realm of digital advertising, including search engine optimization (SEO), as well as providing me with comprehensive insights into the intricate workings of the Google infrastructure. This certificate experience proved invaluable in broadening my understanding of online marketing and equipping me with practical skills relevant to the digital landscape.

From 2015 to 2018, I embarked on a transformative journey at Griffith University, pursuing a Bachelor's Degree in Multimedia. This chapter of my life not only enriched my academic knowledge but also introduced me to individuals who would become cherished pillars in my personal sphere. Immerse in a diverse range of subjects, I had the privilege of delving deep into the realms of design and marketing. With a major in visual communication design and a minor in marketing, I honed my skills and expanded my understanding of these disciplines, setting the stage for my future endeavors in the dynamic fields of design and marketing.

In 2021, I had the privilege of enrolling in the Technology Entrepreneurship Certificate program at Harvard University. This immersive course provided me with invaluable insights into the entire spectrum of business development, spanning from the inception of an idea in the laboratory to successfully penetrating the market. Throughout the program, I gained a comprehensive understanding of best practices and approaches for launching a business, as well as navigating the multifaceted challenges involved in aligning an innovative idea with the demands of the market. The skills and knowledge acquired during this course have equipped me with a solid foundation to tackle the intricacies of entrepreneurship and steer my future endeavors towards success.

In 2021, I undertook the Digital Marketing Certificate program offered by Meta. This comprehensive course provided me with a deep understanding of marketing fundamentals across various platforms on Facebook. From the basics to advanced concepts, I acquired knowledge on crafting effective advertisements tailored to target audiences, while aligning them strategically with each business's unique requirements. The course equipped me with valuable insights into the art of leveraging digital marketing techniques to reach the right audience at the right time and place, optimizing the impact of advertising campaigns.

As an Ecommerce Manager, I've been pivotal in driving business growth and enhancing operational efficiency. My role involved using Maropost Commerce Cloud for a more efficient business front end, integrating MYOB Exo and its CRM for better synergy, and applying AI for optimized functions and workflows. I also upgraded old systems to boost global ROI, utilized Adobe Creative Cloud for engaging content, and managed Microsoft 365 ecosystems. My responsibilities included implementing digital advertising and social media best practices, using Asana for project management, providing top-notch customer support, and conducting product design and user testing. I led impactful EDM campaigns for B2B and B2C markets, automated warehouse and shipping, and used analytics for continuous improvement. These efforts have markedly improved business performance, positioning us strongly in a competitive market.

At BSR Group, as an Ecommerce Coordinator, I've adeptly combined strategic planning and execution, spearheading successful digital campaigns for notable Australian brands. My key focus has been managing B2C platforms, particularly in consumer electronics and furniture, refining user experience through content and interface adjustments. Utilizing data-driven methodologies and AI integration, I've streamlined operations and optimized system functions. My proactive approach extends to sales optimization, developing cross-sell and up-sell strategies aligned with customer behaviors, employing product recommendations, and leveraging sales funnel insights for increased conversions and order values. My proficiency in using Adobe Suite and Adobe Commerce platforms has been crucial in designing captivating visuals and managing ecommerce projects effectively, ensuring user-friendly experiences. Collaboration with developers has been key to resolving web issues, with my previous roles underscoring the importance of operational efficiency, agile project management, and customer dedication in the competitive ecommerce landscape.